All the best TV deals to shop during Prime Day

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Deal pricing and availability subject to change after time of publication.

UPDATE: Jul. 11, 2022, 2:40 p.m. EDT This post has been updated to reflect the latest discounts on 4K and 8K TVs at Amazon, Best Buy, and more.

Naturally, Prime Day is the time to score one of Amazon’s mid-sized 4K Fire TVs at an amazing price. And if you don’t want to wait until Black Friday, it can also be a clutch time to upgrade to an oversized QLEDs or 8K model.

The catch? The best Samsung, Sony, and LG deals are often found at Prime Day competition sales at retailers like Best Buy or Walmart. We’ve pulled the best deals on Fire TVs, other budget picks, and splurges ahead of Prime Day’s official kickoff.

Samsung TV deals

Why we love it

A massive TV that was once $5,000 is barely over $2,500 for a limited time. The “Neo” part represents an upgrade to Samsung’s QLED technology, which is made up of thousands of sand-sized LED particles that light themselves. Now, the bright and colorful quantum dot display is even more vivid with even more precise brightness.

More Samsung TVs on sale

LG TV deals

Why we love it

In 2021, LG dropped a mid-range line of 4K TVs featuring its NanoCell technology, which amps up color depth and contrast using an extra light filter of nanoparticles. In 2022, that line is becoming more affordable. The 90 Series features full-array local dimming.

More LG TVs on sale

Sony TV deals

Why we love it

One of Sony’s high-end OLED TVs from 2021 is dropping in price more and more as the weeks go on — probably because the 2022 lineup entered the chat. This isn’t your average OLED, either: Instead of relying on AI to optimize brightness, the Cognitive Processor XR chip customizes adjustments to things like skin tone or background light, depending on the angle from which a scene is filmed.

More Sony TVs on sale

Other TV deals from TCL, Vizio, and more

Why we love it

After years of exclusively outsourcing the Fire TV platform to brands like Insignia and Toshiba, Amazon finally debuted its very own smart TV in fall 2021. The beloved Omni series is well-reviewed for crisp performance and ease of use.

More TVs from TCL, Vizio, and more on sale

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